Affiliate Marketing Basics

Affiliate Marketing Basics For Beginners

Affiliate marketing is a great way for the average person to make money online. But it can seem very confusing in the beginning. My goal is to break it down a bit so it makes sense.

The great thing about affiliate marketing is that people are shopping more online than ever in history. This has created a lot of opportunities for the average person to generate extra income by selling products to customers who want them.

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The thing I love most about affiliate marketing is that it cost very little if anything to get started. All you need to do is find a product that you want to promote and then recommend those products to customers who want to buy.

Okay, there is a little bit more to it than that.

Finding Your Niche Market

First, you need to figure out what is your niche market. A niche is basically a very targeted product that a specific type of customer wants to buy. I like to look at it as solving a problem for a small group of people.

Here is a real-life example of how I discovered a niche that earned me several hundred of dollars 2 years ago and I still sell several each and every month. This is called residual income. I get paid again and again even though I did the work years ago…..

I was working at a retail job. I worked all day on my feet on a hard concrete floor. My feet hurt all day long and by the end of the day, I literally wanted to cry. My feet hurt really bad. So I went home, put some ice on my feet and pulled my laptop on my lap.

I went to and did a search for “Best Shoes for Standing All Day” I was looking to buy a better pair of shoes

…and then it hit me.

I mean I’m an Affiliate Marketer, Right? Why not market to this niche?

This is an awesome niche.  There have got to be lots of people who stand on their feet all day and need a good pair of shoes. So I checked this keyword (best shoes for standing all day) and discovered that there was very little competition at the time for this keyword phrase. So I quickly built a Squidoo Page and the rest is history. Here is that page. (as a side note, Squidoo no longer exists. And my article is currently at Hubpages.)

Best Shoes For Standing All Day

My point is to find your niche, you need to figure out what a small group of people want to buy. And it helps to be passionate about it as well. This way it will be easier to write about your niche.

Find Affiliate Products to Market

Once you figure out your niche you need to find products to market so you can make money. There are different kinds of products. There are physical products like those sold at and there are digital products which are usually products that people can read online like an eBook or a course.

Keyword Research

Once you have a product, then you want to figure out what people type in the search bar when they are looking for a product.  This process is called Keyword Research. What you are looking for is a search term that people are looking for yet at the same time it has little competition. Think about the example above. When someone’s feet hurt they aren’t going to type in “shoes”. They are going to type in something like “my feet hurt” or “help for sore feet” etc.

There are many different ways to learn about keyword research. If you haven’t heard of Wealthy Affiliate then you should check them out. As a Free Member, you can learn more about this topic as well as many other affiliate marketing basics for beginners.

Read my Wealthy Affiliate Success Story Here

Create A Website

Once you figure out your niche and have done some keyword research then you will want to create a website.

Now, this for me was the scariest part. So I started small. I started with a niche blog. Then I made another and another. And I still have several blogs that earn me money each month. But I didn’t really start earning real money until I started creating niche websites.

I thought creating a niche website would be hard until I was able to learn how to do it at Wealthy Affiliate.

I liked that at Wealthy Affiliate taught me how to set up a website in very easy to follow steps.

Getting Traffic

Once you get your site up and running then you need to help people find it or get traffic. One thing you can do is post articles that link to your site. Or you can use social media to help people find your site.

So as you can see there is a lot to learn about internet marketing. But when you break it down it really isn’t that hard. It is just a matter of learning about each step in the process.

Where to get help with Affiliate Marketing

I mentioned Wealthy Affiliate a few times because this website has been instrumental in helping me make money online. And it will help you with affiliate marketing basics as well as advanced training. There is nothing to lose since it is free to start but everything to gain.

Go ahead. Take Action.

Step 1:  Sign-up Here for your Free Wealthy Affiliate Account
Step 2:  Get Rolling!

And while your are there, stop by my page and say hello!

This is me!
This is me!


  1. // Reply

    I’m fairly new into the internet marketing field and having a hard time discovering different niche areas, my question is this: Is there any resources available to help pin-point an area of interest for me? Thank you for your time.

    1. // Reply

      Hi Todd. The best resource that I recommend for discovering niche areas would be to go though the Getting Started Training over at Wealthy Affiliate. Plus there are a lot of blog post that cover finding a niche market. I have discovered lots of great niches by checking out

  2. // Reply

    You are a GENIUS!!! You explained niche marketing perfectly and I love the fact that you found a niche you were passionate about. To many affiliate marketers are in it just for the money but you took something you were very passionate about and not only helped yourself but so many others.

    I’m right there with you that Wealthy Affiliate is the only place that will teach you what you need to do in order to be successful.

    Thank you so much for sharing this. It is going to help a lot of people who are just beginning in affiliate marketing.

    ~ Audrey

    1. // Reply

      Hi Audrey. Thank you so much for the kind words. I just love helping people the way I got help when I got started.

  3. // Reply

    I’m quite exited to see how you progress as you learn all these new topics. Affiliate Marketing is like building your own empire, it’s quite fascinating to me. I’m definitely bookmarking your website, or can I subscribe somewhere for updated material?

    1. // Reply

      Hi Shane. Thanks for bookmarking my site. It is still a work in progress. I’m hoping to have my subscribe button up shortly. Thanks.

  4. // Reply

    Hi, This is a great blog for beginners When they come to this blog they will sign up for wealthy affiliate.

    1. // Reply

      Thanks Mike. I’m glad you like it. I appreciate your comment.

  5. // Reply

    Thanks so much for the nice compliment I try to write from the heart. But you are right I need to work on cleaning it up. Thanks for stopping by.

  6. // Reply

    This is definitely really helpful! I’m an intern and my boss is having me do a ton of affiliate marketing but I honestly didn’t understand how it worked. This made it a little clearer for me. I’m still not clear on how you go from getting someone to click on your website to emailing them with offers and information. Can you tell me how that works?

    1. // Reply

      Thanks for your comment Liz. Just to clarify, I don’t email anyone any offers. The way affiliate marketing works is when they click a link for a product on my page it takes them to the site where they can buy the product. Then if they buy that product, I get paid. I hope this helps you to understand.

  7. // Reply

    Hey there! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of hard work due
    to no backup. Do you have any solutions to stop hackers?

    Also visit my webpage – business youtube channel (Erick)

    1. // Reply

      I have been very lucky, Erick. I highly recommend backing up all of your posts and pages and it is pretty easy to do. You can backup your blog by going to your tool and then click export. This will create a file on your website with all your stuff. I hope this helps you out.

  8. // Reply

    If you would like to improve your experience simply keep visiting this web site and be updated with the most
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  9. // Reply

    Great tips for successful affiliate marketing! ..

    It seems like the most challenging part for people in this affiliate marketing process is the Traffic Generation Part.

    Driving targeted traffic to your affiliate websites online might become a little bit of a challenge for a newbie here.

    I would recommend to learn all about internet marketing and marketing strategies and just take massive action to build up the traffic flow.

    Thanks for sharing these valuable tips!

    Cheers! 😀

    1. // Reply

      You are very welcome. And I agree, traffic generation is challenging. It is about learning internet marketing including SEO and taking massive action. Plus don’t quit too soon. Many people quit just before things seem to take off. Thanks for the comment Freddy!

  10. // Reply

    Hi Wendy
    I came across your insightful article today. I am a total novice but wish to make money online like you and others here. Regrettably my sign up on WA was rejected. They said my country is not supported. I am a Nigerian and I am not a scammer. Is there any way I could get a link to other helpful resources to succeed at my quest?. Best regards. Michael

    1. // Reply

      I’m sorry to hear that Nigeria isn’t supported. That really stinks. I have a lot of information and tools here on my website. You are welcome to read through and I will be happy to help you out if you have questions.

  11. // Reply

    Are there other basics I should be aware of in regards to affiliate marketing?

    1. // Reply

      That is a great question, Rani. These are just the affiliate marketing basics for beginners. There is just so much to cover as there is a lot to know. But this is the best place to start. I always suggest those who are new to affiliate marketing join Wealthy Affiliate as it will take you step by step on what to do. You can learn more about getting started with Wealthy affiliate here.

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