Let’s be completely honest. The reason we all do affiliate marketing is to make money. And it is pretty simple. When people buy, we get paid.
But the challenge is in…
How to get people to buy your product in the first place?
My goal in this article is to help you understand how to get more readers to your affiliate website which will give you more sales.
And that should be your focus. Don’t worry so much about getting people to buy from you. Instead, focus on getting them to your affiliate website. You do this by recommending a solution to a problem. This is how affiliate products sell.
But first I want to show you why affiliate marketing isn’t about selling, it is about getting people to your affiliate site.
If you look at the above image you will see that I made 4 sales yesterday at Amazon.com. But what you don’t know is that none of these products are related to any of my niches. I didn’t write about Ice packs or lunch bags, but the person who purchased those items found Amazon.com through me. 🙂
What this means to me is that my marketing worked!
Here is how I get people to my niche affiliate websites.
Something I learned early on is that people don’t like to be sold to.
Years ago when I was walking in a shopping mall with my Mom a nice lady walked up to us and said, “How may I help you?” My Mom, threw up her hand and quickly said “I’m just looking.” It was almost as if she was putting up a barrier to protect herself from the saleswoman.
Even though we were there to buy, my Mom didn’t want to be sold. She wanted to walk around and see what was available and decide on her own to buy.
This is why, I don’t sell.
In my blogs, I suggest products that I’m confident will help folks by writing reviews or sharing a personal story. I give real value because I sincerely want to help them. I am a story teller. I don’t push or sell. Instead, I recommend.
This works with digital and non-physical products as well. For example, on my website (Affiliate Marketing Dummies Blog), I don’t sell anything. Instead, I share my wisdom and know how. I write about my hardships, my experience and my success.
In other words, I tell my story. I connect with people on a personal level and offer real help. I show them what worked for me. This is not selling. It is serving.
Write Quality Content
I always make sure my content offers real value so folks can find the solution to the challenge they need help with.
Quality content is when you write in your own words. Quality content is very descriptive and engaging and is best if it is at least 300 or more words. Always make sure you use your own words. Don’t use spun or copied content. It isn’t ethical and it will hurt your rankings.
Include Links Within Your Content
I find that I get the best results when I simply create a hyperlink to my post within my content. Adding banners or images that link to your website works as well, but I get many more click through’s by hyper-linking.
If you want to get people to buy your product, then stop selling it and start recommending it instead.