One of the questions I hear a lot is, “Should I market to friends and family?”
Personally, I don’t promote my business to my friends and family at all. I guess I look at things a bit differently than most people. I was in MLM for many years before I found affiliate marketing ( I know what your thinking). And during those years, I learned a valuable lesson.
And what I learned is that people hate to be sold to and when they tell you they are not interested, they really are not interested. My up line at the time encouraged marketing to friends and family.
Especially Family Members!
My opinion is this, regardless of what kind of business I’m doing, I don’t try to promote it to my family. And the number one reason why is, I hate it when people do it to me. I love my family and I don’t want to scare them away.
And you might be thinking, “But this could really change their life”.
I can relate. I have nieces that are really struggling financially. I know that the extra income could really make a difference in their life.
But the bottom line is, people don’t care, and they won’t listen until they are ready to or until they see you are having success. So I don’t waste my valuable time.
I let them see my success and if they want information, I will gladly give it to them. But I have always found that most folks are not willing to do the work required. However, they are pretty proud of me, once they realize how must commitment blogging and website building takes.
My suggestion to folks wanting to market to their family is to promote to people who are walking in the same direction as them instead.
Here’s what I mean. If they want to market on Facebook. They could promote their business on their main page where family and friends will see it. But they need to understand that they probably will not get clicks or sales. However, they may get some “likes” or “shares from their family. And this may help attract folks who are looking for what you have to offer.
But they shouldn’t just focus on their main Facebook Page.
Instead, they can join some groups or ” like” some pages of folks who are walking in the same direction as you.
This is what I do:
One of my niches is affiliate marketing and I promote an amazing training program called Wealthy Affiliate. I know Wealthy Affiliate can help anyone who is struggling to make money online actually see cash flow come in after they utilize the skills taught at WA.
The way I market my opportunity on Facebook is by joining groups where there are people who blog. These people all have the same love for blogging that I have, but they might not be making money doing it. I know I can help them. So this is where I share some of my useful blog posts.
I know I can help fellow bloggers by sharing some of the skills that I have learned at Wealthy Affiliate. And as I network within the community of bloggers, I find that people begin to join me at Wealthy Affiliate.
So, I fully understand that my friends and family are not interested in joining my opportunity. And I don’t mind it a bit. I focus on helping those who are walking in the same direction as me. Those are the people I can help.
So, How to market to friends and family? I don’t. If they ask about it, then I will help them out. Otherwise, I don’t bring it up.
What about you? Do you try to market to friends and family?