What Does Evergreen Mean In Regards To Niche Marketing?

What Does Evergreen Mean?
What Does Evergreen Mean?

If you have been doing any kind of research about writing and earning money online through affiliate marketing, then you have probably heard quite a few new terms including “Niche Marketing” and you may have had someone suggest you choose an “evergreen niche“. But what in the heck do they mean?

First, let me explain what niche marketing is.

Niche Marketing works like this…


First You have a Niche, Then you have a Market, Then you have Niche Marketing.


A niche is a something that a group of people all have in common. For example, many women and men like to knit. Knitting is a niche.

Your niche market is the people who are seeking the products within that niche. So if your niche is knitting. Then your niche market will be people who want to knit or people who need knitting products (yarn, needles, patterns) or people who want to learn how to knit.

Niche Marketing is when you are blogging and writing directly to the folks who are seeking the products within your niche.

When you write, you want to target these people so they will want to come to your site, read your blog, and buy from you.

A good way to do this is through SEO. If you do some investigating with a good keyword tool, like Jaaxy, you can figure out what people who are interested in your niche are searching for.

An Evergreen Niche is simply a niche that will still be relevant in 5, 10 even 20 years down the road. You don’t want to choose a niche that is here today, gone tomorrow. This happens with technology as products change very quickly in popularity. I can hardly keep up with it.

The reason folks prefer evergreen niches is because your site will continue to be profitable for many years. If you choose something that is only popular for a short time, you may not earn any money at all, or only for a short time.

To help explain the better, you may want to read:

A Story About A Niche and a Lesson About Amazon

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  1. // Reply

    Hi Wendy
    I have been focusing a lot on Evergreen content this year as opposed to trends.
    I have gained quite a lot of traffic over the last year but when you target a trend, like you gave the example f new technology… well it lasts just a short period of time.
    I am very keen to really grow my traffic in a more evergreen way.
    You should really bring out more regarding this topic!

    1. // Reply

      Thanks Lynne for your feedback.

  2. // Reply

    I have never heard the term “evergreen” before but this is very interesting. When I was choosing a niche, I already knew what I wanted it to do but it seemed like my niche was way too broad. I had to narrow it down to “making money online” because this is something that is always going to be happening today and in the future. More and more people are figuring out the best ways to earn money online. Great article, I totally agree.

    1. // Reply

      Thank you Shawn. You made a great point. You are right that having a broad niche is a challenge as well. A very targeted niche will help people find you especially in a high competition niche like making money online. You may want to even target it down further. Is there a specific person you would like to reach? Single parents? Stay at home Moms? College Students? If you drill down a bit more, you may get some more targeted traffic. Take Care.

  3. // Reply

    Good point about choosing the proper niche!

    Evergreen content is extremely important as well because it’s information that will always be sought after no matter if you’re selling a product or not. People crave information and will always have a desire to obtain it. If you can rank for a keyword like, “What is ____ ” then you have unlimited traffic. That traffic converts to sales a lot off the time because it builds trust. If people see that you’re providing valuable info and not just selling, they’re more likely to buy from you.

    Thanks for making this easy to follow and keep up the good work!


    1. // Reply

      You are very welcome Stu. I’m glad you found it helpful.

  4. // Reply

    Hello Wendy

    I should say that I am glad that I came to your website especially to this article. I am also in the online marketing area and it never comes to my mind that there are niches that are “here today and gone tommorow ” as you have mentioned in your post. So thank you for opening my eyes about this.

  5. // Reply

    Hello Wendy
    Thank you so much for breaking up this terms for us. I know when I first started affiliate marketing I heard these terms and was instantly confused. I think it is a great idea to let people know the meaning of them in advance so they are better able to understand the language used.
    Thank you so much

    1. // Reply

      You are welcome Melissa. Thanks for sharing.

  6. // Reply

    Hi there Wendy

    Thanks for this info,very helpful.

    Also, just want to say that it’s amazing that you’re still replying to comments even after more than 2 years after the article was written.

    1. // Reply

      You are very welcome, Venessa. This site is all about helping others be successful so it is very important to get back and respond to people as quickly as possible. Sometimes it takes me a few days but I do my best to respond. I’m glad you found the site helpful.

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