If you have been doing any kind of research about writing and earning money online through affiliate marketing, then you have probably heard quite a few new terms including “Niche Marketing” and you may have had someone suggest you choose an “evergreen niche“. But what in the heck do they mean?
First, let me explain what niche marketing is.
Niche Marketing works like this…
First You have a Niche, Then you have a Market, Then you have Niche Marketing.
A niche is a something that a group of people all have in common. For example, many women and men like to knit. Knitting is a niche.
Your niche market is the people who are seeking the products within that niche. So if your niche is knitting. Then your niche market will be people who want to knit or people who need knitting products (yarn, needles, patterns) or people who want to learn how to knit.
Niche Marketing is when you are blogging and writing directly to the folks who are seeking the products within your niche.
When you write, you want to target these people so they will want to come to your site, read your blog, and buy from you.
A good way to do this is through SEO. If you do some investigating with a good keyword tool, like Jaaxy, you can figure out what people who are interested in your niche are searching for.
An Evergreen Niche is simply a niche that will still be relevant in 5, 10 even 20 years down the road. You don’t want to choose a niche that is here today, gone tomorrow. This happens with technology as products change very quickly in popularity. I can hardly keep up with it.
The reason folks prefer evergreen niches is because your site will continue to be profitable for many years. If you choose something that is only popular for a short time, you may not earn any money at all, or only for a short time.
To help explain the better, you may want to read: