What Is Low Hanging Fruit?

So if you have been learning about affiliate marketing your have probably heard that you should go after “low hanging fruit”.

But, What is low hanging fruit?

When it comes to keyword research, low hanging fruit is the super low competition keywords. When you are able to find very targeted keywords, you are much more likely to rank with the search engines. The traffic is smaller, but since it is so targeted, you are going to get much better conversions on your site. And this of course means more sales.

It is crucial with a new website to use super low competition keywords because your site will rank quicker than if you didn’t.

If you have been out there learning about keyword research and SEO, then you probably know that the goal is to get your site on the first or second page of Google. The exposure of having your site rank with the search engines gives you traffic and visibility. This extra traffic will give you more clicks and sales.

The way I find low hanging fruit is to make a list of things that my target audience will be looking for, then I go to the Google keyword tool and put myself in the mind of my customer. Meaning if they are looking for a particular item, I ask myself what would they type into Google. For example “how to eat crabs.” Often Google will offer some suggestions for me.

google search

Then I take those longer keywords also known as “long tail keywords” and type them into a keyword tool

super low competition keywords

A super low competition keywords finder that I like to use is Jaaxy. Jaaxy is free to try out (it gives you 30 free searches). When you type in your keyword into the tool, you will find out how much competition your keyword has. Plus Jaaxy will give you lots of ideas of other keywords or topics you can write about.

Want more information about Jaaxy? Check out my article, Jaaxy Best Online Keyword Tool. Its my personal review on Jaaxy.

So now you know what low hanging fruit is. If you have any questions about keyword research please leave a question in the comments below.

*Update*

Today I received a question on my post, What Is Low Hanging Fruit?.  I responded to her questions, but I wanted to elaborate a bit in hopes it will help my readers to understand more about low hanging fruit.

Here is the question:

Cathy says:

Hi Wendy, I haven’t tried Jaaxy yet but I notice that the monthly searches for “How To Eat Maryland Steamed Crabs” is less than 10. That doesn’t sound like a lot of traffic. Do you have any opinion about that?

and my response:

“No, it isn’t much traffic in itself, but if you have a site that has lots of different post each targeting a different “low hanging fruit” keyword, you can get lots of traffic combined. And since the traffic is all very targeted, you will see better conversions in sales.”

Cathy is referring to this image of a search I did with the Jaaxy keyword tool. I did a search for “how to eat Maryland steamed crabs.” And if you look at the results, there is a list of long tail keywords with estimates of each keyword’s monthly searches and estimated traffic.super low competition keywords

As you can see “how to eat Maryland steamed crabs is <10 meaning it may get less then 10 searches in a month. Obviosly this is a really small number of searches. It would be better to find a keyword that gets better traffic, but I still would probably write a post targeting this keyword simply because it has an extremely low QSR. My goal is to target keywords below a 300 QSR as these are the most targeted.

All of the keywords listed would be great to use and if I had a site about steamed crabs, I would certainly consider using several of them.

When you use a “low hanging fruit” keyword also known as long tail keyword, you get very targeted, low competition traffic. The traffic is less, but it is targeted and people are more likely to buy from you because you are giving them exactly what they are looking for.

With that said, I’m not saying you only want to use keywords with low monthly searches. But once in a while if you can benefit your reader by doing so, I say go for it. It can’t hurt.

 

Today I received a question on my post, What Is Low Hanging Fruit?.  I responded to her questions, but I wanted to elaborate a bit in hopes it will help my readers to understand more about low hanging fruit.

Here is the question:

Cathy says:

Hi Wendy, I haven’t tried Jaaxy yet but I notice that the monthly searches for “How To Eat Maryland Steamed Crabs” is less than 10. That doesn’t sound like a lot of traffic. Do you have any opinion about that?

and my response:

“No, it isn’t much traffic in itself, but if you have a site that has lots of different post each targeting a different “low hanging fruit” keyword, you can get lots of traffic combined. And since the traffic is all very targeted, you will see better conversions in sales.”

Cathy is referring to this image of a search I did with the Jaaxy keyword tool. I did a search for “how to eat Maryland steamed crabs.” And if you look at the results, there is a list of long tail keywords with estimates of each keyword’s monthly searches and estimated traffic.super low competition keywords

As you can see “how to eat Maryland steamed crabs is <10 meaning it may get less then 10 searches in a month. Obviosly this is a really small number of searches. It would be better to find a keyword that gets better traffic, but I still would probably write a post targeting this keyword simply because it has an extremely low QSR. My goal is to target keywords below a 300 QSR as these are the most targeted.

All of the keywords listed would be great to use and if I had a site about steamed crabs, I would certainly consider using several of them.

When you use a “low hanging fruit” keyword also known as long tail keyword, you get very targeted, low competition traffic. The traffic is less, but it is targeted and people are more likely to buy from you because you are giving them exactly what they are looking for.

With that said, I’m not saying you only want to use keywords with low monthly searches. But once in a while if you can benefit your reader by doing so, I say go for it. It can’t hurt.

 

Today I received a question on my post, What Is Low Hanging Fruit?.  I responded to her questions, but I wanted to elaborate a bit in hopes it will help my readers to understand more about low hanging fruit.

Here is the question:

Cathy says:

Hi Wendy, I haven’t tried Jaaxy yet but I notice that the monthly searches for “How To Eat Maryland Steamed Crabs” is less than 10. That doesn’t sound like a lot of traffic. Do you have any opinion about that?

and my response:

“No, it isn’t much traffic in itself, but if you have a site that has lots of different post each targeting a different “low hanging fruit” keyword, you can get lots of traffic combined. And since the traffic is all very targeted, you will see better conversions in sales.”

Cathy is referring to this image of a search I did with the Jaaxy keyword tool. I did a search for “how to eat Maryland steamed crabs.” And if you look at the results, there is a list of long tail keywords with estimates of each keyword’s monthly searches and estimated traffic.super low competition keywords

As you can see “how to eat Maryland steamed crabs is <10 meaning it may get less then 10 searches in a month. Obviosly this is a really small number of searches. It would be better to find a keyword that gets better traffic, but I still would probably write a post targeting this keyword simply because it has an extremely low QSR. My goal is to target keywords below a 300 QSR as these are the most targeted.

All of the keywords listed would be great to use and if I had a site about steamed crabs, I would certainly consider using several of them.

When you use a “low hanging fruit” keyword also known as long tail keyword, you get very targeted, low competition traffic. The traffic is less, but it is targeted and people are more likely to buy from you because you are giving them exactly what they are looking for.

With that said, I’m not saying you only want to use keywords with low monthly searches. But once in a while if you can benefit your reader by doing so, I say go for it. It can’t hurt.

 

 

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6 Comments


  1. // Reply

    Great explanation Wendy 😉

    I used to go harvesting mango fruits with my younger brother and the low hanging fruits are those you can easily reach just by lifting your hand. You don’t need to climb up the mango tree too get it. That means it’s easy to get to it.

    That’s true for the keyword and Google page one. You can easily get to spot #1 without sweating 😉

    thanks for breaking this concept for easy understanding


    1. // Reply

      You are welcome Enstine. Yep, you can rank easily with the low hanging fruit. The more targeted the keywords the better. By the way, I love mangos! 🙂 thanks for your comment.


  2. // Reply

    Great description!
    The analogy makes this entire concept easier to understand!
    Just to add on just by focusing on low hanging fruits, you can slowly generate great traffic simply cos you are spreading you eggs in many baskets.when you visitors come from different keyword terms it boosts your sites rankings and this creates a snowball effect where you rank better in the low competition phrases you target.

    Best,
    Tony


    1. // Reply

      You got it Tony! It is about finding a keyword with very low competition so you will rank on the first page of Google. Thanks for your comment.


  3. // Reply

    Hi Wendy, I haven’t tried Jaaxy yet but I notice that the monthly searches for “How To Eat Maryland Steamed Crabs” is less than 10. That doesn’t sound like a lot of traffic. Do you have any opinion about that?


    1. // Reply

      No, it isn’t much traffic in itself, but if you have a site that has lots of different post each targeting a different “low hanging fruit” keyword, you can get lots of traffic combined. And since the traffic is all very targeted, you will see better conversions in sales.

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