What to Blog About

If you are a blogger or manage a personal website, you probably have hit a wall where you simply don’t know what you want to write about. Writers blog is normal. We all get it. So today, I wanted to share with you my number one tip I use to generate ideas on what to blog about. And that is to simply focus on helping your reader. When you focus on your reader, everything seems to just fall into place.

Generate Ideas by Focusing on Your Blog Readers

I find it helpful to generate blog ideas by thinking about my niche market. I put myself in their shoes and I think about what they may need searching for or needing help with. When I focus on giving and helping the ideas seem to be endless.

Here are 4 examples of how you can generate ideas on what to blog about while focussing on your reader.

  • Save your reader time on research. Typically most of us bloggers have created sites about something that we are passionate about. And with that passion comes a lot of expertise.  You learned through trial and error what works and what doesn’t work. You can be a huge help to your readers. Be proactive and have the answers to popular questions ready and available right there on your site. What I like to do is make a list of all the things people might want to learn about my topic. I make a list as long as I can. When I do this, I usually end up with lots of topics to write about. If you have information ready and available to your readers, you will be saving them lots of time and effort.
  • Anticipate the questions that your reader may need to be answered. I like to make a list of all the possible questions that someone might ask. Once I have a nice long list I go back and see which questions I could answer with a blog post. Often when I make a list of questions, I end up with 10 different blog posts. Another idea might be to make a post with a list of frequently asked questions.
  • Share your personal experience. This is my favorite way to communicate and help people. Because it really is easy to simply write about what you learned along the way. Sharing a bit about your experience helps people to connect with you. They will feel like they can trust you because you were once in their shoes. Also, it helps to save them some time and possibly some frustrations. When it comes to your blog topic, I’m sure you have lots of experience that you can share. Let the readers know a bit about your journey or experience with the product your niche is about.
  • Give them resources and point them in the right directions. You may not have all the answers to questions people may have about your niche, but you can recommend books or websites that will have the answers. And this is where affiliate marketing comes in. If someone follows the link to a site you are affiliated with, you will make some extra money on any sales that are generated. Don’t ever be reluctant to recommend products if you are coming from a place of wanting to help them out.

I’m really hoping that this post will help you generate a bunch of ideas on what to write about. I would also love it if you would share some of your ways of generating ideas for blogging. Please share them below.




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  1. // Reply

    Hi Wendy; I have read your post and I found it interesting.There are always a lot of ideas that can generate from one blog title.

    If you really enjoy writing, mustering ideas to write about in your blog comes easy from the title of your blog; while at the same time you are mastering the skill of keeping your readers at heart, by giving to them all the help that you possible can in your blog post.

    Should I consider these four areas that you have pointed out to be enough to satisfy the readers?


    1. // Reply

      It really isn’t about writing on enough points to satisfy your readers. It’s really about, like you said, keeping your readers at heart. If the 4 areas help, great. I just focus on my readers and try to anticipate what their needs may be. Then I try to help them out.  It isn’t a perfect science. 

  2. // Reply

    Thanks for ideas and as you said the ideas are out there and are endless.

    I like to use keyword tools and type in my main subject area. From that i get 100’s of other keywords and ideas i can write about.

    It’s all about being imaginative and coming up with different angles to write from.

    I wanted to ask, do you recycle your posts? meaning do you use bits of content from one article and transfer across to another if the topic idea is similar or same.

    Some people have said this is okay?

    1. // Reply

      I know a lot of people do this, but I have never recycled my posts. I suppose as long as the content is not duplicate it would be okay.

  3. // Reply


    My favorite way is to share personal stories. I like storytelling and I believe that everyone likes stories too.

    When I share stories I watch an increase in engagement and response. People are drawn to stories as they try to make a connection with their lives.

    So whenever something remarkable happens in my life I note it down, and when I decide to blog about a specific topic I research my notes to find a story that can fit to the topic.

    It’s not always an easy task, but at least I have a list of potential topics to use in the future.

    1. // Reply

      This is a great point Tasos Perte Tzortzis. I agree that people do love stories and I can see how it will help with engagement. I have a weight loss website where I share my personal story throughout and I get lots of engagement there. Thank you so much for reminding me of how important story telling is when it comes to blogging. It makes it really easy when people need ideas of what to blog about, simply share a story.

  4. // Reply

    Thanks for your really useful tips. I blog about beauty and I love beauty! But honestly I often come across a brick wall with ideas:(
    I think focusing on the reader and what they are thinking is a great tip- sometimes when you look at something from a different angle you suddenly see different things!
    I will try it in my next post:) Thanks

    1. // Reply

      I’m glad I was able to help you out, Hollie. The brick wall you just described is very normal. It happens to us all. Sometimes all it takes is a different angle. 

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