Have you ever thought about what your website comments say about you? When it comes to creating and managing a website often the last thing people think about is the website comments. But website comments are actually one of the most important aspects of affiliate marketing.
We know that website comments help to build SEO and they also add extra content to your site. But did you know that comments can attract or scare away readers?
You see people judge. And I know this because I do it myself. I don’t mean to be a judgemental person, but when I’m looking for information on a topic, I want a quick answer, but I want the right answer! I also like to see different takes on a topic. So when I read a post, I always read the comments that are left by visitors. By reading the comments I get a good idea of what other people think about the topic. If it is a hot topic I get to see both sides. But more importantly, I get to see if this author is an authority and is authentic.
Here are some things that the comment sections of your site may be saying about you:
No Comments or Low amount of comments
When I go to a site that has zero comments on most of its posts, this tells me that it is probably a new site which is fine, but it also tells me that the author may not be an authority on the topic. So I may leave and find a site where there are more site comments. This just makes me feel safer that I can trust the site more. Again, I don’t mean to judge, it is just sort of an intuition thing. I want to see lots of activity.
If your site is new, it is very normal to not have many comments but you want to start getting comments as soon as possible as they add value to your site. Quality comments ad value and helps your site to rank as well. As you add more content, you will find that over time your site will begin to generate comments naturally.
But you can help the process by utilizing the site comment section of the Wealthy Affiliate Website. This is where you can request comments as well as offer comments of your own.
No responses or Interaction to Comments Given
When I go to a site and I see that there are no interactions to comments, this tells me that the blog owner doesn’t care. They are probably just posting articles with no care or concern for the readers. I’ve even seen sites that have hundreds of posts where someone writes a comment and they ask a question that goes unanswered. I don’t care how busy someone is. If you don’t respond to comments, I feel like that means you simply don’t care even if you do. It is a perception you give out. So please respond to comments once you start getting them. Let folks know you care!
High Amount of Comments:
When a site has a high amount of quality comments it sends a message that there is lots of activity going on and that you may very well be an authority on the topic. But the thing that is better than a high amount of comments is the interaction between you and the reader. So be sure to respond to your comments right away. This shows your readers that you care and your site is active.